Postage costs rise every year.

It’s a blow to your direct marketing budget. However, when it comes to getting results, the letterbox remains the premium channel in many situations.

In fact, direct mail boasts an average response rate over 30 times higher than that of email.*

Mail and email both play an important role in the communication mix. The key to achieving effective and efficient communications for your organisation involves:

• knowing when and how to maximise the strengths of each channel, and
• ensuring each one is working hard to increase your return on investment (ROI).

Every 1 July NZ Post price increase is an opportunity to re-evaluate your postal product use and your communications strategy.

But if you think postage is a sunk cost you have little control over —think again.

With the right advice, you can minimise the impact postage increases have on your organisation and in some cases, make it work in your favour.

To find out more, enter your details and download our How-To Guide: 4 strategies to get your postage investment working harder.

* Source: American Data and Marketing Association.
Despite the perception in the marketing industry that direct mail is less effective than digital channels, direct mail boasts a 4.4% rate, compared to email’s average response rate of 0.12%.