Marketing Impact Blog

Taking control of postage costs

  •   Thursday, September 26, 2019

Postage costs rise every year.

It’s a blow to your direct marketing budget.  However, when it comes to getting results, the letterbox remains the premium channel in many situations. In fact, direct mail boasts an average response rate over 30 times higher than that of email.* 

Mail and email both play an important role in the communication mix. The key to achieving effective and efficient communications for your organisation involves:

  • knowing when and how to maximise the strengths of each channel, and
  • ensuring each one is working hard to increase your return on investment (ROI). 

NZ Post’s annual price increases provide an opportunity to re-evaluate your postal product use and your communications strategy. 

If you think postage is a sunk cost you have little control over — think again. With the right advice, you can make this 2019 postage increase a positive change for your organisation. 

To find out more, download our How-To Guide: 4 strategies to get your postage investment working harder. 

Want more help? Ask us here for a free consultation to get your postage working harder. 

Not quite ready? Sign up for your e-news advice here and we'll keep you in the loop on the latest mail and email tips. 

 * Source: American Data and Marketing Association. Despite the perception in the marketing industry that direct mail is less effective than digital channels, direct mail boasts a 4.4% rate, compared to email’s average response rate of 0.12%.

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