Marketing Impact Blog

Dangerous data transfer practices to avoid

  •   Monday, October 29, 2018

When transferring customer data, do you protect it with as much care and respect as if it were a suitcase full of cash? The transferring of customer data is one of the biggest security risks for any organisation and its customers. You have a responsibility to ensure that no risk i ..

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Six must do tasks to spring clean your data

  •   Tuesday, September 25, 2018

Spring at last, nature’s time of renewal, and an opportunity to dust off the cobwebs, water blast the pavers and have a jolly good tidy up around the home. At work, there’s also things to do. There’s a valuable asset that requires regular attention and care—your custom ..

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How to replace the valuable customers we lose

  •   Monday, March 05, 2018

The other night Shannon, a member of our account management team, was chatting with her husband over a glass of wine and a stack of bills. “How long have we been supporting these guys?” he said, holding up an appeal mailing from a high-profile NZ charity. “A couple of years,” sh ..

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Is there a postage saving right under your nose?

  •   Tuesday, October 03, 2017

Email can be an efficient and economical substitute for mail when communicating with customers but when it comes to DM, research proves that mail is worth the extra investment: The key to achieving the best possible return on DM campaigns is to produce sma ..

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