Marketing Impact Blog

Take control of postage costs

  •   Tuesday, July 03, 2018

With NZ Post’s new rates now in effect, your postage is likely to cost 20-40% more.*

This is a big blow to any marketing budget, but the good news is, postage doesn’t have to be a sunk cost you have no control over.

With the right advice, this 2018 postage increase can lead to positive change for your organisation.

Start right now. Download our free guide here:

4 Strategies to get your postage investment working harder

Both mail and email play an important role in the communication mix, however when it comes to getting results, direct mail boasts an average response rate over 30 times higher than that of email.**

The key to achieving effective and efficient communications for your organisation involves:

  • knowing when and how to maximise the strengths of each channel, and 
  • ensuring each one is working hard to increase your return on investment (ROI). 

If you’d like more help getting started, ask us for a free consultation on how to get more from your mail, email, or both.

 

* Source: Marketing Impact analysis of the volume and cost of all existing client postal volume lodgements from 01/04/2017 to 31/03/2018. This analysis determined an average per client postage increase of between 20-40% and was based on client postage volume and specifications remaining the same over the next 12 month period, lodged at NZ Post’s 1 July 2018 postage rates.

**Source: American Data and Marketing Association. Despite the perception in the marketing industry that direct mail is less effective than digital channels, direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.12%.


  Share   Back to list of blogs

Drop us a line

WELLINGTON

4 Adelaide Road, Mount Cook

Phone: 04 385 6618

Email Sue Darroch

AUCKLAND

79 Hugo Johnston Drive, Penrose

Phone: 09 571 0084

Email Alan Hard