Marketing Impact Blog
Small design decisions save BIG production bucks
- Monday, August 06, 2018
Recently Emily, one of our team members, received a disturbing letter in the mail. It was a generic message sent to thousands of people in the region, but when Emily opened and scanned through the letter she saw something that horrified her – and us. Towards the bottom of the ..
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Take control of postage costs
- Tuesday, July 03, 2018
With NZ Post’s new rates now in effect, your postage is likely to cost 20-40% more.* This is a big blow to any marketing budget, but the good news is, postage doesn’t have to be a sunk cost you have no control over. With the right advice, this 2018 postage increase can lead ..
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Driving a better customer experience
- Monday, April 02, 2018
As the clock struck midnight on the eve of January 1st many of us will have swooped in for our first opportunity of the year – that first 2018 kiss with someone special. In business, April 1st presents us with another new year opportunity. Perhaps we won’t get the kiss this t ..
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How to replace the valuable customers we lose
- Monday, March 05, 2018
The other night Shannon, a member of our account management team, was chatting with her husband over a glass of wine and a stack of bills. “How long have we been supporting these guys?” he said, holding up an appeal mailing from a high-profile NZ charity. “A couple of years,” sh ..
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